Web + Graphic Direction — Virginia Riva

04 WEB / GRAPHIC DIRECTION

THE SITE IS ALSO A PROJECT

Web / graphic direction.

A portfolio should not only contain the work. It should behave like the work: authored, paced and impossible to confuse with a template.

WEB PRACTICE / WHAT I CAN BUILD

One process.
Different worlds.

I build the visual language around the subject — not the other way around. The result can be cinematic, editorial, commercial or quiet, but it should always feel specific.

01 / DEFINE
Concept &
positioning

The idea, audience and visual rule that make the site recognisable.
02 / DIRECT
Art direction &
content

Typography, image selection, page rhythm and a coherent graphic system.
03 / MOVE
Motion &
interaction

Purposeful depth, transitions and micro-interactions that reward attention.
04 / BUILD
Responsive
experience

A working site designed for real screens, readable and usable at every size.

AVAILABLE DIRECTIONS

PropertySPACE / LIGHT / VALUE
FashionATTITUDE / CAMPAIGN / PRODUCT
HospitalityPLACE / DESIRE / BOOKING
CultureSTORY / ARCHIVE / EXPERIENCE

04.1 / CURRENT CLIENT: PUNTOCASA / DIGITAL STUDY

PROPERTY / ARCHITECTURE / DIGITAL EXPERIENCE

Living
Spaces

A self-initiated website concept built from my original property photography and current real-estate work for PuntoCasa — spatial, quiet and designed to make light feel like part of the interface.

Client: PuntoCasa
Photography: Virginia Riva
Direction: Concept / visual system
Web status: Self-initiated concept